What We Can Build

Merchandiser CRM

Your Buddy assistant helps merchandisers ask simple questions about customer activity — but grain buyers still manage positions, basis exposure, and farmer relationships across fragmented tools with no predictive intelligence. When a merchandiser leaves, years of customer knowledge walks out the door. Meanwhile, DTN's Farm Intelligence uses Ai-driven sales intelligence to help competing grain buyers prioritize growers, analyze market share, and mitigate churn. That's Bushel's relationship layer being threatened by a competitor's analytics.

This capability transforms Bushel CRM from a record-keeping tool into a predictive origination engine. It scores every farmer's propensity to sell based on historical patterns, storage capacity, cash flow needs, and market conditions. It surfaces which farmers to call today, what to say, and what price will close — then preserves that institutional knowledge permanently. Your grain buyers originate more bushels per merchandiser, and your customers stop losing knowledge when staff turns over.

Merchandiser Intelligence — Dakota Plains Elevator

Buddy Ai — 14 high-probability sell signals detected this morning

Priority Outreach — Propensity to Sell

Harstad, K — 3,200 ac · Corn, HRS Wheat58K bu stored · Cash flow event detected · Avg sells by Dec 10

91%

Olson, T — 1,800 ac · Soybeans, Corn32K bu unpriced · Basis at 3-yr high · Historically price-sensitive

67%

Bergstrom, M — 2,400 ac · Wheat, Barley41K bu stored · No activity 45 days · Churn risk: moderate

38%

Jensen, R — 900 ac · Corn12K bu · Forward contracted 80% · Likely holding remainder

15%

💡 Suggested script for Harstad: "Kevin, corn basis at your elevator is running 15 cents above the 5-year average. Based on your typical marketing pattern, locking in 12,000 bushels now would capture roughly $1,800 above normal. Want me to set that up?"

23%

More Bushels Originated

4.2 min

Avg Call Prep (was 18 min)

Knowledge Lost to Turnover